Healthcare Marketing Ethics

Healthcare marketing ethics primarily takes into account the welfare of every patient. Medical professionals and practitioners have the moral and legal responsibility to give advice that puts the best interest and welfare of the individual patient on top.

In case of conflict between the practitioner’s fee and patient’s wellbeing, the patient should be more prioritized. For that reason, clinics and hospitals are likely to accept seriously ill patients, whether these patients are capable of paying for the healthcare services and medical treatment or not.

Healthcare marketing is different from other fields of marketing in that it has an extra obligation in accountability to the general public. Due to the greater significance of trust, every healthcare marketer should willingly offer total transparency of their strategies to let the public see the honesty and fairness in their own marketing standards.

Accuracy in every advertising endeavor plays a vital role in healthcare marketing ethics. The content of every medical-related or healthcare promotion is supposed to be as unbiased and accurate as possible, in order to keep the consumer from being encouraged to do something unimportant or unbeneficial.

In addition, according to ethics of healthcare marketing, medical professionals and organizations must neither prescribe nor suggest any treatment unnecessary for the health of the patient, only to generate bigger profits.

Utilitarianism appears to play a role in the allocation of resources. Since resources are limited, there is a particular type of rationing incorporated into the method. The ethical problems take place in dealing with terminally ill and very aged individuals, as well as those who have not taken care of their health throughout their lifetime. Do doctors have the freedom to refuse providing treatment for any or all of these cases? In case a doctor refuses, will he be able More...
The top priority when addressing HIV and AIDS cases in the clinical context is respect for every patient. In other words, records should be kept confidential at all times and trust established between medical workers and their patients who are HIV-positive. As for testing, several states order counseling during the pre- and post-testing stages alike, letting the patient familiarize himself with the testing procedures and steps to be necessarily taken when he has received the results. Both HIV-positive and –negative More...