Healthcare Marketing Ethics

Healthcare marketing ethics primarily takes into account the welfare of every patient. Medical professionals and practitioners have the moral and legal responsibility to give advice that puts the best interest and welfare of the individual patient on top.

In case of conflict between the practitioner’s fee and patient’s wellbeing, the patient should be more prioritized. For that reason, clinics and hospitals are likely to accept seriously ill patients, whether these patients are capable of paying for the healthcare services and medical treatment or not.

Healthcare marketing is different from other fields of marketing in that it has an extra obligation in accountability to the general public. Due to the greater significance of trust, every healthcare marketer should willingly offer total transparency of their strategies to let the public see the honesty and fairness in their own marketing standards.

Accuracy in every advertising endeavor plays a vital role in healthcare marketing ethics. The content of every medical-related or healthcare promotion is supposed to be as unbiased and accurate as possible, in order to keep the consumer from being encouraged to do something unimportant or unbeneficial.

In addition, according to ethics of healthcare marketing, medical professionals and organizations must neither prescribe nor suggest any treatment unnecessary for the health of the patient, only to generate bigger profits.

Health care ethics begin with the mores of an organization. If organizational mores are according to cronyism and shortcut-taking, these mores will eventually become part of the hospital’s daily operation. In cronyism, the personal interests of administrators have the advantage over those of the organization, so the administrators begin extracting benefits from the office for their friends. The existence of cronyism at a hospital results in the hiring of doctors and other health care professionals for political purposes, not for More...
A healthcare professional must never forget his primary motive, i.e. promoting and protecting the welfare of every patient by always being honest with him. Under no circumstances must a professional single out any patient based on color, creed or caste. Also, every healthcare professional must avoid putting the interests of his own above the welfare of patient, and compromising patient care. Providing excellent care for patients’ well being is very important not just for the patient’s recovery period, but also More...
Pregnant women have the freedom to decide on undergoing prenatal diagnosis to find any birth defects in the fetus. In case the examination proves the fetus to have a condition or disease, the parents will need to make hard ethical choices, most particularly on whether to undergo abortion or carry the pregnancy to term. Some of the things parents may consider include the severity of the condition, as well as their own financial and emotional capacity to provide for the More...