Healthcare Marketing Ethics

Healthcare marketing ethics primarily takes into account the welfare of every patient. Medical professionals and practitioners have the moral and legal responsibility to give advice that puts the best interest and welfare of the individual patient on top.

In case of conflict between the practitioner’s fee and patient’s wellbeing, the patient should be more prioritized. For that reason, clinics and hospitals are likely to accept seriously ill patients, whether these patients are capable of paying for the healthcare services and medical treatment or not.

Healthcare marketing is different from other fields of marketing in that it has an extra obligation in accountability to the general public. Due to the greater significance of trust, every healthcare marketer should willingly offer total transparency of their strategies to let the public see the honesty and fairness in their own marketing standards.

Accuracy in every advertising endeavor plays a vital role in healthcare marketing ethics. The content of every medical-related or healthcare promotion is supposed to be as unbiased and accurate as possible, in order to keep the consumer from being encouraged to do something unimportant or unbeneficial.

In addition, according to ethics of healthcare marketing, medical professionals and organizations must neither prescribe nor suggest any treatment unnecessary for the health of the patient, only to generate bigger profits.

The training of a pediatric nurse is focused on the diseases, healthcare and development of children. This kind of health care professional specializes in the examination of a child’s psychosocial and physical well-being. In case a child has been recently diagnosed with some serious medical condition, the family members and the child can be deeply affected in emotion and mind. A pediatric nurse is responsible for helping the two parties deal with such illness. This nurse should conduct some procedures More...
The top priority when addressing HIV and AIDS cases in the clinical context is respect for every patient. In other words, records should be kept confidential at all times and trust established between medical workers and their patients who are HIV-positive. As for testing, several states order counseling during the pre- and post-testing stages alike, letting the patient familiarize himself with the testing procedures and steps to be necessarily taken when he has received the results. Both HIV-positive and –negative More...