Healthcare Marketing Ethics

Healthcare marketing ethics primarily takes into account the welfare of every patient. Medical professionals and practitioners have the moral and legal responsibility to give advice that puts the best interest and welfare of the individual patient on top.

In case of conflict between the practitioner’s fee and patient’s wellbeing, the patient should be more prioritized. For that reason, clinics and hospitals are likely to accept seriously ill patients, whether these patients are capable of paying for the healthcare services and medical treatment or not.

Healthcare marketing is different from other fields of marketing in that it has an extra obligation in accountability to the general public. Due to the greater significance of trust, every healthcare marketer should willingly offer total transparency of their strategies to let the public see the honesty and fairness in their own marketing standards.

Accuracy in every advertising endeavor plays a vital role in healthcare marketing ethics. The content of every medical-related or healthcare promotion is supposed to be as unbiased and accurate as possible, in order to keep the consumer from being encouraged to do something unimportant or unbeneficial.

In addition, according to ethics of healthcare marketing, medical professionals and organizations must neither prescribe nor suggest any treatment unnecessary for the health of the patient, only to generate bigger profits.

While promoting and marketing the products and services of a hospital, care must be taken to make sure that its marketers and authorities maintain particular ethics, guidelines and standards. Marketing does not necessarily mean recommending and promoting aggressively those services to patients, which are not even required by them. Therefore, these ‘unhealthy’ strategies should always be avoided. Generating profits is of vital importance to the survival and longevity of every medical organization, but it is not what healthcare management and More...
About thirty-seven percent of women seeking emergency room treatments for injuries were injured by their former or present intimate partner. Most of physicians tend to never ask their female patients whether or not they are going through some domestic abuse. As a result, the ethical issue of whether or not physicians are responsible for screening the patients for domestic abuse and providing aid for victims in addition to treating physical injuries is raised. Birth control has become ethically acceptable in More...
Medical coders take part in monitoring healthcare services provided for patients and utilize a series of codes when performing their tasks. The American Academy of Professional Coders and the American Health Information Association feature a code of ethics specifically intended for medical coding. In several facilities, medical coding methods are done electronically, though the employee should still deal with records the same way as before. Policies and rules are established both by government agencies and specific organizations. In other words, More...