Healthcare Marketing Ethics

Healthcare marketing ethics primarily takes into account the welfare of every patient. Medical professionals and practitioners have the moral and legal responsibility to give advice that puts the best interest and welfare of the individual patient on top.

In case of conflict between the practitioner’s fee and patient’s wellbeing, the patient should be more prioritized. For that reason, clinics and hospitals are likely to accept seriously ill patients, whether these patients are capable of paying for the healthcare services and medical treatment or not.

Healthcare marketing is different from other fields of marketing in that it has an extra obligation in accountability to the general public. Due to the greater significance of trust, every healthcare marketer should willingly offer total transparency of their strategies to let the public see the honesty and fairness in their own marketing standards.

Accuracy in every advertising endeavor plays a vital role in healthcare marketing ethics. The content of every medical-related or healthcare promotion is supposed to be as unbiased and accurate as possible, in order to keep the consumer from being encouraged to do something unimportant or unbeneficial.

In addition, according to ethics of healthcare marketing, medical professionals and organizations must neither prescribe nor suggest any treatment unnecessary for the health of the patient, only to generate bigger profits.

According to a report by the Bureau of Labor Statistics, the health care industry is among the biggest industries in America that provides 14.3 million occupations and fifty percent of the top twenty fastest growing jobs. People who work in this industry encounter ethical issues that are related to health care. These ethical issues are greatly influenced by the society and have an impact on licensure, legislation and medical procedure. The Hippocratic Oath is the guiding principle for health care More...
Medical coders take part in monitoring healthcare services provided for patients and utilize a series of codes when performing their tasks. The American Academy of Professional Coders and the American Health Information Association feature a code of ethics specifically intended for medical coding. In several facilities, medical coding methods are done electronically, though the employee should still deal with records the same way as before. Policies and rules are established both by government agencies and specific organizations. In other words, More...