Healthcare marketing ethics primarily takes into account the welfare of every patient. Medical professionals and practitioners have the moral and legal responsibility to give advice that puts the best interest and welfare of the individual patient on top.
In case of conflict between the practitioner’s fee and patient’s wellbeing, the patient should be more prioritized. For that reason, clinics and hospitals are likely to accept seriously ill patients, whether these patients are capable of paying for the healthcare services and medical treatment or not.
Healthcare marketing is different from other fields of marketing in that it has an extra obligation in accountability to the general public. Due to the greater significance of trust, every healthcare marketer should willingly offer total transparency of their strategies to let the public see the honesty and fairness in their own marketing standards.
Accuracy in every advertising endeavor plays a vital role in healthcare marketing ethics. The content of every medical-related or healthcare promotion is supposed to be as unbiased and accurate as possible, in order to keep the consumer from being encouraged to do something unimportant or unbeneficial.
In addition, according to ethics of healthcare marketing, medical professionals and organizations must neither prescribe nor suggest any treatment unnecessary for the health of the patient, only to generate bigger profits.